The Mary Poppins of Marketing!?
That’s me! I bring bags… carpet bags, full of wit, wisdom, and enthusiasm to organisations needing professional marketing, branding, and communications expertise.
Who is Katrina?
When it comes to marketing, branding and communication strategy, you need me on your team. I come equipped with a plethora of ideas for tactics, suitable on both online and offline channels accompanied by an adventurous attitude, eager to try something new. I love looking into the future with my clients, imagining their immense success and then creating the road-map to get there. I’m also a grammar nerd with a deep love for obscure words, which when combined means I’m an excellent communicator.
How would colleagues describe Katrina's work?
- "Leads by example."
- "No bullsh*t approach."
- "Enthusiastic attitude."
- "Dedicated beyond belief."
Experience
B4B Payments
February 2020 – Present
Chief Marketing Officer
B4B Payments are a global e-money issuer, offering forward-thinking payment processing solutions. These prepaid payment solutions, enable any size organisation to manage expenses, simplify payroll, reimbursements, and offer employee rewards and incentives.
With 1,000s of customers and growing, B4B Payments is leading the way to a cashless society. Voted the Best Prepaid Product of the Year in 2019, operates throughout Europe and North America.
As a leader in Fintech and prepaid payment solutions for over 12 years, employing a global team, B4B Payments continues to offer innovative, flexible, and time-saving solutions that streamline and eliminate antiquated finance and accounting processes.
Katrina Hutchings
The Mary Poppins of Marketing
Marketing, Communications, & Brand Strategy Consultant
As a strategy consultant I have made my mark across SME and corporate organisations all over the UK by providing a straightforward approach towards their current marketing efforts. I have built successful marketing teams from the ground up, by mentoring and providing a creative safe-haven for marketeers wanting to stretch their wings and experiment. By evaluating the processes in place and streamlining activities I have a proven track record for shortening lengthy sales cycles, increasing revenue, and pivoting teams to more fruitful projects and activities. I believe strongly that my broad skillset and ability in comprehending complex business concepts allows me to easily assist organisations of any size, in any industry.
I have consulted for both B2B and B2C organisations in the following industries:
Ecommerce | Recruitment | Education | SaaS (Software) | FinTech Blockchain
April 2018 – October 2019
Group Director of Marketing and Communications
VERCIDA Group are a global inclusion consultancy and talent attraction organisation specialising in diversity onboarding, leadership development programmes, and creating inclusive work cultures. Digitally, VERCIDA.com operate using AI-technology and data collection to assist socially-responsible employers looking to promote their positive & diverse working environment to attract staff and support those looking for roles within an equal opportunities workplace.
Securitas Security Services
February 2015 – May 2018
Head of Marketing and Brand
Tenniswood Group
February 2012 – December 2014
Marketing and Brand Development Manager
DexYP
August 2008 – October 2010
Digital Content Manager
Home Shopping Network
February 2006 – August 2008
Social Media Manager
A Direct Advertising
May 2004 – August 2008
Copywriter
Education
Bachelor of Arts, International Marketing
University of South Florida 2005 – 2007
Associate of Arts - International Business
St. Petersburg College 2003 – 2005
Skills
Strategy Development
Conversion Marketing
Budget Management
Targeted Marketing
UI
Relationship Building
Content Development
Negotiation
Video Creation
Inbound Marketing
Internal Communications
Leadership
Influencer Marketing
Event Management
Social Media
Website Management
Acquisition Communications
Fun, Fierce, and Effing Brilliant
A plucky marketeer’s guide to being a badass in the boardroom, busting through the glass ceiling, and disrupting antiquated marketing-mentality.
How to achieve B2B marketing success on social media
January 18, 2020Ready to grow your family, but afraid maternity leave will leave you high and dry? Don’t worry, I got you sis.
October 28, 2019Do you want to hire a specialist or a maverick? Why industry experience (for the most part) is bullsh*t
October 14, 2019THE BEST CAREER ADVICE I’VE EVER RECEIVED
August 8, 2019Let’s Chat.
Need help or advice? I am currently accepting new clients and open to new career opportunities. Get in touch to discuss creative and strategic marketing, brand, or communications support.
“ I don’t know who you are. But I have what you want. If you are looking for boring, I can tell you that isn’t me. What I do have are a very particular set of skills. Skills I have acquired over a successful career. Skills that make me an asset for people like you. If you’re looking for a senior marketing and branding professional with fire in her belly and a creative wellspring in her brain, then look no further. ”