It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on. They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …
Which helped me learn to say F@&% it and just do me. Wholly and authentically. I’m an over-thinker with anxiety, a workaholic, an introverted-extrovert, overly confident sometimes, and fierce. Some would say these are flaws. I say they’re the reason I’m so great at what I do. Are you also different things to different people, trying to show an “acceptable” …
Everyone can be famous for 15 minutes. And if you can keep yourself famous then there’s money to be made from influencer marketing.
Are you using Instagram for marketing? You should be! Instagram has over 500 million active monthly users – 75% of which will take action, such as visiting a website, after looking at an advert posted on the site. That’s why you need to make it an integral part of your marketing strategy – providing your brand’s face fits. It’s not …