It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
Which helped me learn to say F@&% it and just do me. Wholly and authentically. I’m an over-thinker with anxiety, a workaholic, an introverted-extrovert, overly confident sometimes, and fierce. Some would say these are flaws. I say they’re the reason I’m so great at what I do. Are you also different things to different people, trying to show an “acceptable” …
Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …
Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You see, there’s a shift from …
Everyone can be famous for 15 minutes. And if you can keep yourself famous then there’s money to be made from influencer marketing.
2018 branding trends that are sure to be a crowd pleaser… at least until 2019. Welcome to 2018. It’s the kind of place where you can get a gluten-free ostrich burger in 12 different flavours and a woman got married to a tree. It’s (already) been emotional. To really connect with customers out there living their real lives marketers need …
We take a break from the usual broadcast to introduce the Weird Work Podcast. Meet Jen. She’s a professional bridesmaid. Yes, that’s a thing. She’s just one of the mad, driven, creative or just plain bizarre professionals featured on the ‘Weird Work’ show. It’s a relaxed set-up with a conversation-driven podcast of about thirty minutes an episode. The premise is …
Are you using Instagram for marketing? You should be! Instagram has over 500 million active monthly users – 75% of which will take action, such as visiting a website, after looking at an advert posted on the site. That’s why you need to make it an integral part of your marketing strategy – providing your brand’s face fits. It’s not …