It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …
Ginger Rogers did everything Fred Astaire did. And she did it backwards and in heels. Women can, and do, run the business world from the top to the bottom, but it doesn’t make you popular (whether you’re a man or a woman for that matter.)
Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …
Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You see, there’s a shift from …