The Mary Poppins Of Marketing!

Marketing | Communications | Branding | Growth

You may be asking… “The Mary Poppins of Marketing!?”

Yup. That’s me! I’ve got bags… carpet bags even, full of wit, wisdom, and enthusiasm to organisations needing professional marketing, branding, and communications expertise.

Who is Katrina?

When it comes to marketing, branding and communication strategy, you need me on your team. I come equipped with a plethora of ideas for tactics, suitable on both online and offline channels accompanied by an adventurous attitude, eager to try something new. I love looking into the future with my colleagues and clients, imagining their immense success and then creating the road-map to get there.

Fun fact: I’m a proven rhetorician, holding a deep love for the written and spoken word. What’s that mean? In short, I’m an excellent communicator and can write one hell of an elevator pitch.

I tell brand stories by bringing out the human of it all. I dig under the skin to discover who you are, what you know and do, then I'll find out who they are and what keeps them up at night. The outcome... a solution that speaks to their needs and a story that is easily recognisable and relatable to enable sales. But marketing doesn't stop with the sale.

Through continued storytelling and conversation-inducing communications, I ensure clients recognise they made the right choice, thus producing sustainable ROI, repeatable sales, and ultimately greater business growth. Done the right way. Having made my mark across SME and corporate organisations, in a variety of industries including fintech, blockchain, higher education, non-profit, professional services, and more, all over the globe, I have proven that unique and insightful brand messaging and positioning, shortens lengthy sales cycles, increases revenue, and brings people together.

Things I’m great at

Asking the tough questions

Digging under the surface to find the root of the message

Building successful marketing teams through inclusivity, mentoring, and collaboration steeped in learning and development

Shepherding accelerated-growth campaign strategies to peak targeted results

Finding the story and communicating core messages in a multi-channel distribution approach

Executive and board-level influencing and reporting

Understanding and taking action based on market trends, conditions, and challenges

Setting goals and meeting them, based on fluctuating business priorities

Influencing and collaborating with colleagues on projects beyond core marketing to increase business productivity

Out of the box imagineering of marketing activity

Supercalifragilisticexpialidocious Numbers:

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Teenager

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Dogs

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Years of Experience

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Cups of coffee per week

£0Mn+

In sales directly attributed to KNH marketing campaigns over the last 5 years

A prolific communicator and someone everyone can relate to — Converting employees into brand evangelists

Over the last 10 years, I’ve converted social nay-sayers to Linkedin lovers delivering personal and company brand evangelist workshops to over 500 colleagues. Sometimes, it’s like herding cats, but in the end, they always come out more LinkedIn-savvy and ready to conquer the professional realm. In more recent years, I've used the phenomenal framework created by Linkedin professional networking mentor, Lena Sesardic workshops. Every session is a hit, with attendees reporting newfound confidence and ninja-like skills in navigating LinkedIn's features.

Experience

“The only source of knowledge is experience.” – Albert Einstein

Sannam S4 Group

June 2021 – Present

Chief Marketing Officer

Sannam S4 Group is a leading international services provider, connecting partners to key global markets to achieve their strategic goals. Since founding in 2008 in New Delhi, Sannam S4 Group have expanded their offering from entry and expansion in India to markets across South, South East Asia, and beyond. Through market-leading brands, Acumen and Seamless, provide value to our clients through clearly-articulated internationalisation strategies from concept to delivery, ensuring success and sustainability. Their businesses are bound together by purpose, mission, and commitment to create positive change and winning strategies for globally ambitious partners.

Katrina Hutchings
The Mary Poppins of Marketing

October 2010 – Present

Marketing, Communications, & Brand Strategy Consultant

As a strategy consultant I have made my mark across SME and corporate organisations all over the UK by providing a straightforward approach towards their current marketing efforts. I have built successful marketing teams from the ground up, by mentoring and providing a creative safe-haven for marketeers wanting to stretch their wings and experiment. By evaluating the processes in place and streamlining activities I have a proven track record for shortening lengthy sales cycles, increasing revenue, and pivoting teams to more fruitful projects and activities. I believe strongly that my broad skillset and ability in comprehending complex business concepts allows me to easily assist organisations of any size, in any industry.

B4B Payments

February 2020 – June 2021

Chief Marketing Officer

B4B Payments are a global e-money issuer, offering forward-thinking payment processing solutions. These prepaid payment solutions, enable any size organisation to manage expenses, simplify payroll, reimbursements, and offer employee rewards and incentives.

With 1,000s of customers and growing, B4B Payments is leading the way to a cashless society. Voted the Best Prepaid Product of the Year in 2019 & 2023, operates throughout Europe and North America.

As a leader in Fintech and prepaid payment solutions for over 12 years, employing a global team, B4B Payments continues to offer innovative, flexible, and time-saving solutions that streamline and eliminate antiquated finance and accounting processes.

VERCIDA Group

April 2018 – October 2019

Group Director of Marketing and Communications

VERCIDA Group are a global inclusion consultancy and talent attraction organisation specialising in diversity onboarding, leadership development programmes, and creating inclusive work cultures. Digitally, VERCIDA.com operate using AI-technology and data collection to assist socially-responsible employers looking to promote their positive & diverse working environment to attract staff and support those looking for roles within an equal opportunities workplace.

Securitas Security Services

February 2015 – May 2018

Head of Marketing and Brand

Securitas are the world's leading global security services company specialising in intelligent protective services built on people, technology and knowledge. Any size business, in any industry, anywhere in the world, Securitas proves that prevention is the best protection.

Tenniswood Group

February 2012 – December 2014

Marketing and Brand Development Manager

The Tenniswood Group are a leading distributor of consumer houseware products. The Tenniswood Group are focused on building strong consumer brands, driving innovation and differentiation within the marketplace. Within the portfolio includes Crafond Cookware, Castey Cookware and AMT Gastroguss, as well as a variety of private label retailer offerings, which are sold in over 10,000 locations throughout the UK, at major retailers and online.

DexYP

August 2008 – October 2010

Digital Content Manager

DexYP delivers cloud-based business software and other services to small businesses across America, enabling them to compete and win in today’s economy. In addition, DexYP offers display, social media and search products that connect local businesses to the 47.5 million monthly visitors of our online directories yellowpages.com, Superpages.com and DexKnows.com.

Home Shopping Network

February 2006 – August 2008

Social Media Manager

HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.

A Direct Advertising

May 2004 – August 2008

Copywriter

A Direct Advertising uses an Integrated approach in building powerful brands. They believe driving business starts with a powerful message, mapped to the right medium, delivered in the right context with the proper content. By telling compelling stories designed to evolve and fit perfectly into any media venue, A Direct have a large portfolio of clients to prove their method is the best method.

Spreading Words as Sweet as a Spoonful of Sugar

Hear What My Network Says

“Working with Katrina was an absolute joy. Katrina has a set of skill all organisations need to thrive in today’s complex world; the ability to manage up-wards as well as down-wards; the ability to manage multiple projects across a number of teams to meet very specific goals and deadlines; actions and output focused; working within a strategic plan and utilising agreed budgets to maximum effect.

But above all Katrina often utilises her expertise to offer new insights and ways of working on projects. She's absolutely passionate about her work which creates drive and energy. Finally, she's supportive of her team members - these are skills that simply do not grow on teams...”

— Dan Robertson, MD VERCIDA Consulting

“If you’re looking for a cross-industry expert to challenge the norm, magic up more ideas than others dare dream of, take the lead with a fair but firm approach, and disrupt your market for all the right reasons, call off the search, because Katrina has exactly what you need.”

– Sally Symondson VP Content Strategist, Barclays

“Katrina is an outstanding B2B and D2C marketing director. She's driven huge growth for a number of clients, through D2C, above the line and digital media. Really is the Mary Poppins of Marketing.”

— Phil Crothers, Groupe Head of Performance Experience, Publicis Media

“Katrina is the ultimate CMO - with incredible depth of experience from digital to offline channels. It's rare to find such a successful strategist who can lead from the front, hands-on, achieving 360° intelligence and acting on it. Decisively. Highly recommended.”

— Ben Acheson, Angel Investor

“Working with Katrina was an absolute joy. Katrina has a set of skill all organisations need to thrive in today’s complex world; the ability to manage up-wards as well as down-wards; the ability to manage multiple projects across a number of teams to meet very specific goals and deadlines; actions and output focused; working within a strategic plan and utilising agreed budgets to maximum effect.

But above all Katrina often utilises her expertise to offer new insights and ways of working on projects. She's absolutely passionate about her work which creates drive and energy. Finally, she's supportive of her team members - these are skills that simply do not grow on teams...”

— Dan Robertson, MD VERCIDA Consulting

“If you’re looking for a cross-industry expert to challenge the norm, magic up more ideas than others dare dream of, take the lead with a fair but firm approach, and disrupt your market for all the right reasons, call off the search, because Katrina has exactly what you need.”

– Sally Symondson VP Content Strategist, Barclays

“Katrina is an outstanding B2B and D2C marketing director. She's driven huge growth for a number of clients, through D2C, above the line and digital media. Really is the Mary Poppins of Marketing.”

— Phil Crothers, Groupe Head of Performance Experience, Publicis Media

“Katrina is the ultimate CMO - with incredible depth of experience from digital to offline channels. It's rare to find such a successful strategist who can lead from the front, hands-on, achieving 360° intelligence and acting on it. Decisively. Highly recommended.”

— Ben Acheson, Angel Investor

Jolly Scholarly Adventures

Associate of Arts - International Business
St. Petersburg College 2003 – 2005

Bachelor of Arts, International Marketing
University of South Florida 2005 – 2007

Katrina In Action

https://www.techfinitive.com/interviews/katrina-hutchings-nichols-cmo-at-sannam-s4-group/

Blog

Fun, Fierce, and Effing Brilliant
A plucky marketeer’s guide to being a badass in the boardroom, busting through the glass ceiling, and disrupting antiquated marketing-mentality.

Jul / 2023