Katrina Hutchings

The Mary Poppins of Marketing
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The Mary Poppins of Marketing!?

That’s me! I bring bags… carpet bags, full of wit, wisdom, and enthusiasm to organisations needing professional marketing, branding, and communications expertise.


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Who is Katrina?

When it comes to marketing, branding and communication strategy, you need me on your team. I come equipped with a plethora of ideas for tactics, suitable on both online and offline channels accompanied by an adventurous attitude, eager to try something new. I love looking into the future with my clients, imagining their immense success and then creating the road-map to get there. I’m also a grammar nerd with a deep love for obscure words, which when combined means I’m an excellent communicator.

How would colleagues describe Katrina's work?

    • “Leads by example.”
    • “No bullsh*t approach.”
    • “Enthusiastic attitude.”
    • “Dedicated beyond belief.”
But what about the deeper stuff?

I am…

  • A MOTHER

  • A FRIEND

  • AN ANIMAL LOVER

  • A WORLD TRAVELLER

  • AN ALPACA WALKER

  • A WORKAHOLIC

  • A BIBLIOPHILE

  • FIERCE

  • JOVIAL

  • REFLECTIVE

  • ANALYTICAL

  • DRIVEN

  • AMBITIOUS

  • FIRM… BUT FAIR.

But what about the deeper stuff?

I am…

  • A MOTHER

  • A FRIEND

  • AN ANIMAL LOVER

  • A WORLD TRAVELLER

  • AN ALPACA WALKER

  • A WORKAHOLIC

  • A BIBLIOPHILE

  • FIERCE

  • JOVIAL

  • REFLECTIVE

  • ANALYTICAL

  • DRIVEN

  • AMBITIOUS

  • FIRM… BUT FAIR.

Experience

“The only source of knowledge is experience.” – Albert Einstein

Katrina Hutchings
The Mary Poppins of Marketing

October 2010 – Present

Marketing, Communications, & Brand Strategy Consultant

As a strategy consultant I have made my mark across SME and corporate organisations all over the UK by providing a straightforward approach towards their current marketing efforts. I have built successful marketing teams from the ground up, by mentoring and providing a creative safe-haven for marketeers wanting to stretch their wings and experiment. By evaluating the processes in place and streamlining activities I have a proven track record for shortening lengthy sales cycles, increasing revenue, and pivoting teams to more fruitful projects and activities. I believe strongly that my broad skillset and ability in comprehending complex business concepts allows me to easily assist organisations of any size, in any industry.

I have consulted for both B2B and B2C organisations in the following industries:
Ecommerce | Recruitment | Education | SaaS (Software) | FinTech Blockchain

April 2018 – October 2019

Group Director of Marketing and Communications

VERCIDA Group are a global inclusion consultancy and talent attraction organisation specialising in diversity onboarding, leadership development programmes, and creating inclusive work cultures. Digitally, VERCIDA.com operate using AI-technology and data collection to assist socially-responsible employers looking to promote their positive & diverse working environment to attract staff and support those looking for roles within an equal opportunities workplace.

Securitas Security Services

February 2015 – May 2018

Head of Marketing and Brand

Securitas are the UK's Protective Services Partner. By blending people, technology, and knowledge, we deliver robust risk-based security solutions. Any size business, in any industry, anywhere in the country, Securitas proves that prevention is the best protection.

Tenniswood Group

February 2012 – December 2014

Marketing and Brand Development Manager

The Tenniswood Group are a leading distributor of consumer houseware products. The Tenniswood Group are focused on building strong consumer brands, driving innovation and differentiation within the marketplace. Within the portfolio includes Crafond Cookware, Castey Cookware and AMT Gastroguss, as well as a variety of private label retailer offerings, which are sold in over 10,000 locations throughout the UK, at major retailers and online.

DexYP

August 2008 – October 2010

Digital Content Manager

DexYP delivers cloud-based business software and other services to small businesses across America, enabling them to compete and win in today’s economy. In addition, DexYP offers display, social media and search products that connect local businesses to the 47.5 million monthly visitors of our online directories yellowpages.com, Superpages.com and DexKnows.com.

Home Shopping Network

February 2006 – August 2008

Social Media Manager

HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.

A Direct Advertising

May 2004 – August 2008

Copywriter

A Direct Advertising uses an Integrated approach in building powerful brands. They believe driving business starts with a powerful message, mapped to the right medium, delivered in the right context with the proper content. By telling compelling stories designed to evolve and fit perfectly into any media venue, A Direct have a large portfolio of clients to prove their method is the best method.

Education


Bachelor of Arts, International Marketing

University of South Florida 2005 – 2007  

Associate of Arts - International Business

St. Petersburg College 2003 – 2005

Awards


2017 "Top 50 Marketers to Watch"

Superbrands, Guardian Feb 2018

2017 "B2B Superbrand"

Securitas, Superbrands awards  

2013 "Best Overall Sales Tactics"

AMT Gastroguss, Wholesalers Awards  

2008 "Employee of the Year" (Digital Services)
HSN, Employee Recognition Awards

Skills


Strategy Development
Conversion Marketing
89%
Budget Management
95%
Targeted Marketing
89%
UI
87%
Relationship Building
95%
Content Development
99%
Negotiation
90%
Video Creation
82%
Inbound Marketing
88%
Internal Communications
88%
Leadership
99%
Influencer Marketing
87%
Event Management
84%
Social Media
99%
Website Management
97%
Acquisition Communications
93%
Project Management
94%
Design
86%
SEO
91%
App Development
84%
UX
88%
Team Management
99%
Public Relations
84%
Data Management
94%
Tactical Marketing
78%
Growth Marketing
97%
Copywriting
99%
Media Relations
94%
Brand Development
89%
Digital Advertising
99%
Data Protection
100%
Partnership Marketing
88%
Public speaking
85%
Let’s Chat.

Need help or advice? I am currently accepting new clients and open to new career opportunities. Get in touch to discuss creative and strategic marketing, brand, or communications support.

Have Car. WIll Travel. Uk Wide.

“ I don’t know who you are. But I have what you want. If you are looking for boring, I can tell you that isn’t me. What I do have are a very particular set of skills. Skills I have acquired over a successful career. Skills that make me an asset for people like you. If you’re looking for a senior marketing and branding professional with fire in her belly and a creative wellspring in her brain, then look no further. ”