Katrina Hutchings Social Media Post

How to achieve B2B marketing success on social media

It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …

Ready to grow your family, but afraid maternity leave will leave you high and dry? Don’t worry, I got you sis.

Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …

A person standing up for what they believe

Do you want to hire a specialist or a maverick? Why industry experience (for the most part) is bullsh*t

A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on.   They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …

Katrina Hutchings in Bali

THE BEST CAREER ADVICE I’VE EVER RECEIVED

Which helped me learn to say F@&% it and just do me. Wholly and authentically. I’m an over-thinker with anxiety, a workaholic, an introverted-extrovert, overly confident sometimes, and fierce. Some would say these are flaws. I say they’re the reason I’m so great at what I do. Are you also different things to different people, trying to show an “acceptable” …