Ready to grow your family, but afraid maternity leave will leave you high and dry? Don’t worry, I got you sis.

Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …

A person standing up for what they believe

Do you want to hire a specialist or a maverick? Why industry experience (for the most part) is bullsh*t

A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on.   They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …

Katrina Hutchings in Bali

THE BEST CAREER ADVICE I’VE EVER RECEIVED

Which helped me learn to say F@&% it and just do me. Wholly and authentically. I’m an over-thinker with anxiety, a workaholic, an introverted-extrovert, overly confident sometimes, and fierce. Some would say these are flaws. I say they’re the reason I’m so great at what I do. Are you also different things to different people, trying to show an “acceptable” …

Como se llama? What your personal branding says about you

Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …

From sheeple to people: Lessons from the Great Chicken Famine of 2018

Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You see, there’s a shift from …

Is your management style classic? Three top tips for managing millennials.

You look around at your team… fresh eager faces, heads glued to lighted screens, seamlessly moving between smartphones, tablets, laptops, simultaneously answering business emails, analysing results, writing reports and snap-chatting that cute guy/girl they met the other night. You feel like Methuselah… am I right? I’ll let you in on a little secret. YOU ARE NOT ALONE. But do not …

Considering a career move in 2018? Check out some alternative jobs…

We take a break from the usual broadcast to introduce the Weird Work Podcast. Meet Jen. She’s a professional bridesmaid. Yes, that’s a thing. She’s just one of the mad, driven, creative or just plain bizarre professionals featured on the ‘Weird Work’ show. It’s a relaxed set-up with a conversation-driven podcast of about thirty minutes an episode. The premise is …