Whispers in the Marketplace: A Marketing Dilemma In the realm of commerce, where roads diverge, Two paths did intertwine in the wild surge. One marked by branding’s confident embrace, The other, subtler means, to find its place. The woods were dark, but both roads appeared fair, The marketer pondered with thoughtful stare. To take the beaten track, well-trodden, wide, Or …
It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …
A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on. They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …
Which helped me learn to say F@&% it and just do me. Wholly and authentically. I’m an over-thinker with anxiety, a workaholic, an introverted-extrovert, overly confident sometimes, and fierce. Some would say these are flaws. I say they’re the reason I’m so great at what I do. Are you also different things to different people, trying to show an “acceptable” …
Ginger Rogers did everything Fred Astaire did. And she did it backwards and in heels. Women can, and do, run the business world from the top to the bottom, but it doesn’t make you popular (whether you’re a man or a woman for that matter.)
Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …
Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You see, there’s a shift from …
Everyone can be famous for 15 minutes. And if you can keep yourself famous then there’s money to be made from influencer marketing.
2018 branding trends that are sure to be a crowd pleaser… at least until 2019. Welcome to 2018. It’s the kind of place where you can get a gluten-free ostrich burger in 12 different flavours and a woman got married to a tree. It’s (already) been emotional. To really connect with customers out there living their real lives marketers need …
You look around at your team… fresh eager faces, heads glued to lighted screens, seamlessly moving between smartphones, tablets, laptops, simultaneously answering business emails, analysing results, writing reports and snap-chatting that cute guy/girl they met the other night. You feel like Methuselah… am I right? I’ll let you in on a little secret. YOU ARE NOT ALONE. But do not …
We take a break from the usual broadcast to introduce the Weird Work Podcast. Meet Jen. She’s a professional bridesmaid. Yes, that’s a thing. She’s just one of the mad, driven, creative or just plain bizarre professionals featured on the ‘Weird Work’ show. It’s a relaxed set-up with a conversation-driven podcast of about thirty minutes an episode. The premise is …
Are you using Instagram for marketing? You should be! Instagram has over 500 million active monthly users – 75% of which will take action, such as visiting a website, after looking at an advert posted on the site. That’s why you need to make it an integral part of your marketing strategy – providing your brand’s face fits. It’s not …