Whispers in the Marketplace: A Marketing Dilemma In the realm of commerce, where roads diverge, Two paths did intertwine in the wild surge. One marked by branding’s confident embrace, The other, subtler means, to find its place. The woods were dark, but both roads appeared fair, The marketer pondered with thoughtful stare. To take the beaten track, well-trodden, wide, Or …
It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …
A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on. They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …
Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …
Are you using Instagram for marketing? You should be! Instagram has over 500 million active monthly users – 75% of which will take action, such as visiting a website, after looking at an advert posted on the site. That’s why you need to make it an integral part of your marketing strategy – providing your brand’s face fits. It’s not …