Explore the humorous and thought-provoking journey of marketers torn between the glitzy allure of branding and the subtler path of authenticity. 'Whispers in the Marketplace: A Marketer's Dilemma' is a delightful poem inspired by Robert Frost's style, revealing the true essence of marketing and the art of making meaningful connections.

Whispers in the Marketplace: A Marketing Dilemma

Whispers in the Marketplace: A Marketing Dilemma In the realm of commerce, where roads diverge, Two paths did intertwine in the wild surge. One marked by branding’s confident embrace, The other, subtler means, to find its place. The woods were dark, but both roads appeared fair, The marketer pondered with thoughtful stare. To take the beaten track, well-trodden, wide, Or …

Ready to grow your family, but afraid maternity leave will leave you high and dry? Don’t worry, I got you sis.

Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …

A person standing up for what they believe

Do you want to hire a specialist or a maverick? Why industry experience (for the most part) is bullsh*t

A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on.   They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …