It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …
Why choosing to cover maternity contracts is the ultimate in female empowerment. Stepping into someone’s shoes to cover for them doesn’t make them less committed to a role, nor does it mean they are “settling.” In fact, willingness to cover for fellow boss-ladies while they grow their families, is (in my opinion) the ultimate in female empowerment. And anyone who …
A maverick personality is one where they are wilfully independent all the time and in all circumstances. They are keen to make their mark and often blaze innovation and lateral thinking to the projects and problems that they are working on. They can sell snow to Eskimos, or coal to Newcastle. You know the sort of person. They have huge …
Ginger Rogers did everything Fred Astaire did. And she did it backwards and in heels. Women can, and do, run the business world from the top to the bottom, but it doesn’t make you popular (whether you’re a man or a woman for that matter.)