How to be a badass in the boardroom (and have people still like you)

Ginger Rogers did everything Fred Astaire did. And she did it backwards and in heels. Women can, and do, run the business world from the top to the bottom, but it doesn’t make you popular (whether you’re a man or a woman for that matter.) Read More

Como se llama? What your personal branding says about you

Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What… Read More

From sheeple to people: Lessons from the Great Chicken Famine of 2018

Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You… Read More

So your brand is future-proof? Pfft. Spice things up in 2018

2018 branding trends that are sure to be a crowd pleaser… at least until 2019. Welcome to 2018. It’s the kind of place where you can get a gluten-free ostrich burger in 12 different flavours and a woman got married to a tree. It’s (already) been emotional. To really connect with customers out there living… Read More