Explore the humorous and thought-provoking journey of marketers torn between the glitzy allure of branding and the subtler path of authenticity. 'Whispers in the Marketplace: A Marketer's Dilemma' is a delightful poem inspired by Robert Frost's style, revealing the true essence of marketing and the art of making meaningful connections.

Whispers in the Marketplace: A Marketing Dilemma

Whispers in the Marketplace: A Marketing Dilemma In the realm of commerce, where roads diverge, Two paths did intertwine in the wild surge. One marked by branding’s confident embrace, The other, subtler means, to find its place. The woods were dark, but both roads appeared fair, The marketer pondered with thoughtful stare. To take the beaten track, well-trodden, wide, Or …

Katrina Hutchings Social Media Post

How to achieve B2B marketing success on social media

It’s tempting to believe that social media platforms are there to serve end users only and we’re all familiar with the B2C paid media efforts companies use every day, you can’t scroll for too long without stumbling across a targeted ad for that shirt you looked at a few days ago, or a specialised diet plan for your pet gerbil. …

Como se llama? What your personal branding says about you

Take off the mask and show your true self Be warned, I go all out with the puns in this one! I like llamas. Yup, love them. There’s a whole al-paca of them over on my Insta. They’re the stars of my freelance work. They’re at the herd, sorry heart, of my personal brand. What you see is what you …

From sheeple to people: Lessons from the Great Chicken Famine of 2018

Human2Human advertising at it’s finest “Fck” it, said KFC in their recent apology ad for the “Great Chicken Famine of 2018.” And you know what, the Alpaca Punch office applauds them. It perfectly captured the move from ads that promote to the masses to personalised and quirky advertising which speaks to everyone. Especially unicorns. You see, there’s a shift from …